Influencers are amongst the highest authority in their respective fields and they command a great amount of leverage over their fans and followers. Working with Influencers to advertise your brand and spread your message, is a tried and tested and an effective method to grow in your market and increase your client base.
However, first you need to know who these influencers are.
You might think that hopping between different social networks, doing manual research and trawling through tonnes of blogs and threads is the best way to locate and identify the Influencers you need, but there is an easier and more efficient option to do this process for you.
In this post I’ve put together 5 of the best and most powerful tools to find Influencers in your market.
Commun.it is essentially a Twitter management tool, but it is a great tool which eases the process of making and leveraging professional relationships.
You can set alerts and monitor the usage of specific phrases which are key in your market, and you can also easily identify the Twitter users who will be valuable to you.
Commun.it has a very simple interface and is a very easy platform to use. As soon as you login, you will be greeted by a ‘quick actions’ page which will display users for you to consider unfollowing, following, thanking and tweets to retweet. You can start figuring out your way from here- it is very intuitive and easy!
Both Free and Paid accounts are available. The free account restricts your engagements to 20 per week. This is a great tool to enhance your marketing through Twitter.
2) AUTHORITY SPY
Authority Spy is a very simple and easy tool for influencer research. It also has helpful features for bloggers and content writers and guest posters.
Authority Spy is a software based application, and it is perfect for those getting started with influencer research and for those who are looking to find relevant ideas and topics in a particular niche.
You can make extremely specific lists, so rather than just searching for topics, you can expand your query to include other specific criteria you are looking to find in your influencer. It is cost effective too, and has many more uses. You can also use it to increase your blogger reach and improve your guest posting skills. You can use Authority Spy to search for influential blogs, and pull data from the Global Top Blogs, and also find the necessary contact information for getting in touch with these blogs.
Authority Spy supports Twitter, Facebook, Google+ and Klout.
BuzzSumo is a great tool which can help identify which posts are getting the most shares with respect to your market competition and even for specific topic areas.
Aside from helping you to plan your content, you can also use BuzzSumo as a tool for researching influencers.
You can make wide or narrow searches based on your specified topics/keywords and also search for Twitter usernames you are interested in following. You can also filter by type of user profile, ranging from bloggers, influencers, journalists etc, and then sort your results by specified metrics.
The tool also allows you to follow chosen users, add them to customized lists and view their shared links anytime from within BuzzSumo.
Littlebird is a serious, professional tool tailor made for you, if you are serious about having a solid influencer marketing campaign and if you willing to allocate some budget to see results.
Multiple social networks, such as Twitter, Facebook, Pinterest, LinkedIn, Google+ and YouTube are supported and you will instantly be able to find, follow and connect with rich, diverse communities and find detailed information on the influencers in those communities.
The platform allows you to also find and share relevant content from chosen influencers, which will take you a long way in growing your own pool of followers.
Inkybee is arguably one of the most incredible tools available which can help you locate influential and popular blogs within your targeted market area.
The platform provides a lot of freedom, allowing the user to completely manage each part of the search process,starting from choosing and identifying blogs with influence, till the end of the road- the outreach process.
Inkybee allows you to directly integrate your Twitter account into it’s system, searches through the users you are following, and automatically identifies the ones who are the most prominent influencers in your niche. This is an invaluable tool if you are looking to have a strong Influencer Marketing campaign.
So, there you have it. Those are my top 5 tools for Finding Influencers in any Market. In case you want to brush up on the basics of Influencer Marketing and building up your brand, you should have a look at these other topics :
- What Is Influencer Marketing And Why You Need It In 2017
- How To Become A Market Influencer In 2017
- 5 Hacks To Build Brand Awareness
For more information, click on www.fmiguild.org
Learn about our annual MBA summit and join other like minded fitness entrepreneurs for courses and content which is tailor made for you. For more info: www.fitnessmbasummit.com