About FMI

The FMI® Guild Story…


OK, let’s get the first question out of the way. What the heck does FMI® Guild mean?

What the heck is FMI® Guild? In 2006, two thought leaders decided to create a fitness competition series of their own. They had no idea that a few years after beginning, the production would evolve into the world’s first ever entrepreneurial education production for fitness lifestyle entrepreneurs.



FMI Guild, the Fitness MBA, is a 501(c)(3) non-profit organization that offers accredited business education for fitness lifestyle entrepreneurs. We like to focus on what's working NOW in the digital world, helping brands learn the in's and out's of online business, learn from other successful entrepreneurs, and build out a strong network with like minded professionals via the Membership portallive events, and webinars. It's about education and a mastermind environment online and at local/national events to talk business, strategy, monetization.

FMI Guild is an official continuing education provider for most Personal Trainer certification organizations, the only multi-accredited fitness entrepreneurship program in the world.

I recommend that you check out the free webinar that we offer to see if you like this kind of educational content here.  If you like what you see, you can get the All-Access Pass with tons of lectures here. The lectures are from all of our previous conferences as well as webinars.



Our mission is to connect, educate and create leaders who have a passion for fitness, health, and wellness.


Company Overview

Fitness MBA International Inc., a 501(c)(3) organization, is wellness and sports production company. Founded in 2009, established as a non-profit in 2015, the company’s focus lies in the realm of education for fitness/sports professionals and wellness information.

NOTE: FMI® is not any form of talent representation (agency or personal management). Attending an FMI Event will not guarantee employment or publishing in any form. Attendance should be considered an entrepreneurial and/or continuing education endeavor.


Natalie Minh, MS, MBA | CEO of FMI® Guild & Events

Natalie Minh, MBA, MS Finance, is an internationally published fitness photographer, business consultant, and author. As a fitness modeling industry expert, she is a 3x European Physique Champion, preferred photographer for a number of top Los Angeles modeling agencies, CEO of FMI® Events – the only accredited Fitness Entertainment Industry educational conference in the world, and author of “The Insider’s Guide to the Business of Fitness Modeling“, which has been featured on the NYC Times Square billboard, Yahoo News, and numerous other mainstream news sources. Natalie serves as a technical partner to her clients through Natalie Minh Interactive, a full service website development, graphic design photography, video, and marketing consulting company.

Due to her broad expertise as a fitness entertainment industry professional, Natalie has been recruited as a celebrity judge for Bikini Universe, Global Physique and Operation productions and shares wisdom via Natalie Minh Lifestyle Magazine, an online destination for fitness, diet, photography, modeling, music, and travel.


Gary Augustine Warren | Co-Founder, FMI® Executive Director

gary Coming from a sports and fitness training background, Gary was introduced into the fitness competition scene in 2003. Shortly after, he became involved in fitness and sports event promotions and project management.

In 2006, he co-founded and acts as CEO for the fitness-sports and wellness production company, Fitness and Sports Network, LLC (FAS-NET). With the company’s initial production beginning as a fitness competition endeavor, it evolved into a career development service for the athletic known as "FMI" (formerly known as Fitness Model International). Gary serves at the executive director for the FMI® production.