Research

5 Essential Digital Marketing Tools For 2017-18

5 Essential Digital Marketing Tools For 2017-18

  According to perhaps the most renowned evolutionary biologist, Charles Darwin, survival of any species is primarily dependent on one very important factor - Adaptability. Well, it isn’t just biological species which are evolving and changing everyday. Technology is progressing and changing at unbelievable speed and we must keep up with all the variations, in order to use technology to it’s ...[Read More]

Market Research: A Brief Introduction and Why You Need It

Market Research: A Brief Introduction and Why You Need It

So you’ve recently started off your very own business, and using the concepts you learned about marketing and branding, are just on the threshold of reaching your targets. However, there is still one missing ingredient to your success recipe: Market Research What is Market Research? Business market research is defined as the process of collecting data to determine whether a particular product/serv ...[Read More]