Direct sales by definition is the offering of products directly to a consumer away from a fixed retail location. In knowing this alone, do we know that this kind of business model is safe, legal, trustworthy? Is there any money to be made in this type revenue stream. These types of unknowns can make the world of direct sales mysterious, frightening, and exciting simultaneously for both consumer and entrepreneur alike. The variety of products offered can range from food to financial products in this now estimated $34.5 billion industry. Of all product categories, wellness leads all categories in this business model. With these statistics being a potentially attractive draw for fitness and wellness professionals alike, Gary and Susan present an in-depth analysis of the direct sales world and it's various revenue structures. Start-Up, management, profit centers, and their contrast to traditional retail will be reviewed and analyzed in this presentation.