Logos, photography, and slogans are key tools of the advertising trade. The tools are a form of assets known as intellectual property. To maximize their value, it is vital for a business to know it either owns or has permission to use them for commercial use. Upon completion of this course, an attendee will understand,
What Intellectual Property is (specifically logos, photography, and slogans)
The difference between a copyright and a trademark
How filing for registered copyright and trademark is conducted
Alternatives to legally using protected IP (usage rights, licensing)
Identifiable revenue streams utilizing protected intellectual property.