Building a Fitness Megabrand from Humble Beginnings

Greg Plitt shares his personal journey of being in the military to becoming the #1 male fitness model in the world and building a multi-million dollar fitness empire. Using this example, Greg will demonstrate to fitness professionals the mindset and replicable steps to develop from start-up to growing business.

Learning Objectives:

Designing an authentic original brand
Declaring confidence and inspiring others
Designing goals that match your aspirations
Revenue possibilities within the fitness, sports, and wellness industries.


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