Logos, photography, and slogans are key tools of the advertising trade. The tools are a form of assets known as intellectual property. To maximize their value, it is vital for a business to know it either owns or has permission to use them for commercial use. Once those established, Upon completion of this course, an attendee will understand.
1.Understand what Intellectual Property is; specifically logos, photographs, and slogans.
2.The difference between a copyright and a trademark
3.How filing for copyright and trademark protection is conducted
4.Alternatives to legally using protected IP (usage rights, licensing)
5.Identifiable revenue streams utilizing protected logos and photographs