Introduction into Network Marketing

INTRODUCTION
Direct sales by definition is the offering of products directly to a consumer away from a fixed retail location. In knowing this alone, do we know that this kind of business model is safe, legal, trustworthy? Is there any money to be made in this type revenue stream. These types of unknowns can make the world of direct sales mysterious, frightening, and exciting simultaneously for both consumer and entrepreneur alike. The variety of products offered can range from food to financial products in this now estimated $34.5 billion industry. Of all product categories, wellness leads all categories in this business model.

SESSION
In this 1-hour session, Susan Miller presents an in-depth analysis of the direct sales world and it's various revenue structures. Start-Up, management, profit centers, and their contrast to traditional retail will be reviewed and analyzed in this presentation.

OBJECTIVES

• Understanding what direct sales is
• Know the key differences between traditional retail and direct sales
• Distinguish the similarities and contrasts between multi-level and network marketing
• Understand the difference between MLM and NWM revenue models