DVD and Infomercial Production

INTRODUCTION
The infomercial DVD (direct response) industry is a trillion dollar global market. The industry is projected to earn up to 252.3 billion in sales (USA) by 2015.

SESSION
In this 1-hour session, fitness icon and DVD production veteran, Tamilee Webb, guides attendees through the world of DVD and infomercial production.

OBJECTIVES

• Know if a product is infomercial-worthy.
• Recognize the actions needed to have a chance at a successful infomercials
• Understand product distribution channels needed
• Logistics of producing a DVD and/or Infomercial