Leveraging Media Exposure Into Business

INTRODUCTION
To receive media opportunities (television, internet, print publications, etc) can be an exciting opportunity for your business. When your business receives them, how do you use it to grow your it? EVERY media opportunity should be utilized for business.

SESSION
On this 1 hour session, fitness authority and co-trainer, Kim Lyons, of NBC's The Biggest Loser (Season 3-4) will teach how to maximize your media exposure into building up and expanding your business endeavors.

OBJECTIVES

• Defining a media opportunity
• The best time to pursue/accept media opportunities
• Utilizing media opportunities for short and long-term business growth