Reply To: Incorporation – Setting up your business legal structure for optimized operation

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#5251
Megan Hyman
Member

I'd like to own a business based on fitness and wellness (is that the same thing as health and wellness) I've seen those words thrown around a lot. I do want to own my own studio, but I'd also like to take my business online. My business name (for which I have business cards for since last summer) is/was called, Cut To The Core Training, however, my mission as I stated in the last post, is to change the name to be more of a representation of what my business is about.
How important is the name of your business as regards to your mission statement? Should you figure out mission statement first and then a name?

Also, the webinar keeps going in and out on my end, so I'm referring to notes that I've written down from the conference…I will continue to try and listen though 🙂