Bootstrap your PodCast Production

INTRODUCTION
Podcasts have become a popular form of marketing tool. Having a podcast can be ideal for brand building and has the potential to establish credibility for a professional's business as a credible source of information.

SESSION
The purpose of this 2-hour workshop is to define what a podcast is, what it has the potential to do for a business, as well as how to construct and grow it with the individual's available budget.

OBJECTIVES

• Defining what a podcast is and its purpose
• Effectiveness as an Advertisement Tool
• How to start a podcast
• Equipment and software utilized for quality podcasting
• How to make an individual's podcast standout
• Utilizing podcasts to increase brand awareness and business sales