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Podcasts have become a popular form of marketing tool. Having a podcast can be ideal for brand building and has the potential to establish credibility for a professional's business as a credible source of information.
The purpose of this 2-hour workshop is to define what a podcast is, what it has the potential to do for a business, as well as how to construct and grow it with the individual's available budget.
- Defining what a podcast is and its purpose
- Effectiveness as an Advertisement Tool
- How to start a podcast
- Equipment and software utilized for quality podcasting
- How to make an individual's podcast standout
- Utilizing podcasts to increase brand awareness and business sales