Logos, Photography, & Slogans: How to Profit from Them

Logos-Photography-Slogans
09
Aug

INTRODUCTION
Logos, photography, and slogans are key tools of the advertising trade. The tools are a form of assets known as intellectual property. To maximize their value, it is vital for a business to know it either owns or has permission to use them for commercial use.

SESSIONS
Upon completion of this 1-hour session, the attendee will have a good understanding regarding intellectual property. trademarks and how to increase revenue using intellectual property.

OBJECTIVES

  • What Intellectual Property is (specifically logos, photography, and slogans)
  • The difference between a copyright and a trademark
  • How filing for registered copyright and trademark is conducted
  • Alternatives to legally using protected IP (usage rights, licensing)
  • Identifiable revenue streams utilizing protected intellectual property.

Course Content

Total learning: 1 lesson / 1 quiz
  • Session  0/2

    • Lecture1.1
    • Quiz1.1

Instructor

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$19.00