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Search Engine Optimization (SEO) can be described in as a practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. If unfamiliar with the concept, that could be the reason your website does not receive much traffic.
The purpose of this presentation is to familiarize the attendee with basic concepts of SEO. Additionally, with those concepts, how this can assist in greater marketing reach to a select customer market.