MBA

5 Essential Digital Marketing Tools For 2017-18

5 Essential Digital Marketing Tools For 2017-18

  According to perhaps the most renowned evolutionary biologist, Charles Darwin, survival of any species is primarily dependent on one very important factor - Adaptability. Well, it isn’t just biological species which are evolving and changing everyday. Technology is progressing and changing at unbelievable speed and we must keep up with all the variations, in order to use technology to it’s ...[Read More]

What Is Influencer Marketing And Why You Need It In 2017

What Is Influencer Marketing And Why You Need It In 2017

  If you’re a fitness entrepreneur and have been trying to step up your online marketing game, you must have come across the term ‘Influencer Marketing’. You must have heard about it’s mysterious and elusive properties, but you may not have decided whether this tactic is actually worth your time, energy and money. Here’s a simple explanation of this futuristic marketing concept, and why it wi ...[Read More]

The New 4 P’s of Marketing

The New 4 P’s of Marketing

The traditional 4P marketing concept which you guys learnt in the textbooks just isn't good enough for our world of fitness business anymore. Remember the old day 4 P's? They stood for PRODUCT, PLACE, PROMOTION and PRICE. In recent times however, the ever growing influence of Internet has rendered these classic principles moot, keeping in mind the new relationship that businesses have with custome ...[Read More]