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Kate – if that is your audience, I think that sounds perfect! No doubt you will capture people's attention with that freebie, so long, as you said, those are the people you are targeting.
I have a free circuit training ebook as my freebie right now for opt-in emails … However, I don't think EVERYONE needs, or even wants, to know about circuit training. I'm actually starting to work on my new freebie which is “10 Reasons Why You Are Not Losing Weight”. One of the biggest questions I get is “how do I lose “this” weight?” or “why am I not losing fat?”. These 10 reasons I will give them will address their problem and provide solutions. These were great lectures that really opened up my eyes to switch up my freemium.