The traditional 4P marketing concept which you guys learnt in the textbooks just isn’t good enough for our world of fitness business anymore. Remember the old day 4 P’s? They stood for PRODUCT, PLACE, PROMOTION and PRICE. In recent times…
ENTREPRENEUR- “A person who sets up a business or businesses, taking on financial risks in the hope of profit.” We, as Fitness Entrepreneurs, not only are defined by the thrill and passion for entrepreneurship, we…
Robyn Baldwin is a self branded Alpha Female™. She is a Sr. Integrated Marketing Manager for Kobo. In addition to a full time career she is a former CFL cheerleader and fitness competitor. Robyn is also a published fitness model…
Jay was born in Cincinnati, Ohio and the oldest children of 9, while Monica was born third of 4 children in Glendale, CA. Both grew up in a strong traditional Catholic families where the father wasn’t around much due to…
Camy Kennedy played intercollegiate volleyball and put herself through college by working 32 hours a week. It was a busy and stressful time which didn’t allow her much time for health and fitness. After college, she worked at a gym…
Michael Waters built a name in the sports industry by combining exceptional skills in entrepreneurship, performance training, and marketing. His leadership has played a major role in the success of hundreds of athletes. As the founder and owner of Phase…
Whether you are a nutritionist or an online fitness coach, defining and building your brand can take your business to the next level. Say you’re a personal trainer. You offer high quality services at reasonable prices, and always deliver the…
by Kylie Burnside Since meeting fitness photographer and FMI CEO Natalie Minh nearly two years ago, I’ve been eyeing the FMI Guild Annual Fitness MBA Summit. In recent weeks, I finally had the opportunity to attend, both as a volunteer…
We wanted to share some big news with you. When FMI originally started, the initials stood for, “Fitness Model International”. As the scope of the production started to expand more into business education, the acronym was dropped but was never…
Outside our more focal points toward the BUSINESS of fitness, another change (this being more with me) that the Guild has made is rapport with fit events. Specifically, I am speaking of the physique events. For a while, there was…