Take Everything You Have Learned & Monetize It
INTRODUCTION If you are unable to tell people exactly what you do as a business, how do you expect others to know? When looking to attract consumers, clearly defining who you are and what you do exactly is foremost as…
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Teacher FMI® Guild
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- 131 Students
From Bodybuilding to BUSINESS-BUILDING: A Crash-Course for Physique Entrepreneurs
INTRODUCTION Year after year, so many people aspire to make a business career in the fitness/bodybuilding industry, yet, so few of them ever succeed, despite their hard work, great ideas, and best intentions. This unnecessary trend needs to end. And…
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Teacher FMI® Guild
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- 114 Students
Renaissance Woman: Redefining the World of Fitness Entrepreneurship
INTRODUCTION Fiercely successful competitor and entrepreneur, Ashley Horner, has accomplished quite a bit in such a short time. Becoming a Bodybuilding.com sponsored athlete, WBFF and Triathlon athlete, and very financially successful online trainer are but a few of her accolades….
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Teacher FMI® Guild
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- 121 Students
Effective Communications
INTRODUCTION The way others perceive you impacts your success. Whether it’s a client, boss, media, customer, or casting director, other people make decisions based on their perception of you, which will impact your bottom line. In any industry, you have…
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Teacher FMI® Guild
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- 113 Students
Business: The Basics – Incorporation, Bookkeeping, Tax Deductions
INTRODUCTION Taxes. No one likes them but we all have to do them. This business lecture defines the concept of incorporation and demonstrates the tax advantages of it. Even if a talent is participating in fitness ventures simply as a…
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Teacher FMI® Guild
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- 107 Students
Image Rights & Copyright Protection: The Photographer & Client’s Perspective
INTRODUCTION This presentation is dedicated to the subject of intellectual property, specifically photography copyrights. Applicable skills are vital to have success in any industry. However, along with the specific skills needed to be in media, a basic understanding of business…
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Teacher FMI® Guild
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- 118 Students
Branding & Hosting: Marketing & Personalizing Your Brand
INTRODUCTION The ability to speak clearly, concisely, and confidently is an additional marketing advantage one can have over their potential competitor. As the FMI production has grown, so has the ability to explore new skills sets. Veteran Host and Athlete,…
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Teacher FMI Guild®
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- 119 Students
Business Insurance
INTRODUCTION Plan on doing business on the internet? What kind of protection and recourse do you have if you give advice for sale or if someone slanders you or your business? Business insurance expert Alexandra Leone walks us through an…
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Teacher FMI Guild®
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- 106 Students
From The Editor: Submissions That Work!
INTRODUCTION There is only one shot to make a first impression. The adage is never more true when it comes to magazine submissions. Many model and contributor submissions are rejected simply in part that the talent failed to market themselves…
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Teacher FMI Guild®
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- 112 Students