Courses

INTRODUCTION How being yourself online translates to more trust, more interest in your knowledge and ultimately more sales. Attraction Marketing is a current strategy used in the online space to cut through the noise of ads and “buy me now”…

INTRODUCTION Membership and client retention to a fitness facility or trainer is the life of a business. What are the best ways to retain both? SESSION In this one hour presentation, 10-year sports facility owner Michael Waters will be demonstrating…

INTRODUCTION Mark Rashid, power bodybuilder, entrepreneur, author, and YouTube fitness guru uses his self-titled channel to teach the strength of mind, body, and spirit via hard work, discipline, and old-school training methods. He is the CEO and founder and of…

INTRODUCTION Are you set up to succeed at your goals in the online space? Are you currently attracting the right audience and monetizing on your unique abilities? Whether you need help figuring out your brand, unique abilities or if you…

INTRODUCTION Entrepreneur, Professor of Marketing, Athlete & Model Amanda Russell, shares her secrets to power networking. SESSION In this session, you will learn how to establish the goal of your networking efforts, identify opportunities, and establish credibility. OBJECTIVES Identify how to craft…

INTRODUCTION To receive media opportunities (television, internet, print publications, etc) can be an exciting opportunity for your business. When your business receives them, how do you use it to grow your it? EVERY media opportunity should be utilized for business….

INTRODUCTION Dr. Sara Solomon is a writer, spokesmodel, and athlete for Bodybuilding.com, the most visited bodybuilding and fitness website in the world, and for BSN. She is a practicing dentist (DMD) in Toronto, Canada, and holds a Bachelor of Science…

INTRODUCTION Business process automation (BPA), is the strategy a business uses to automate processes in order to contain costs. It consists of integrating applications, restructuring labor resources and using software applications throughout the organization. Bootstrapping in business means starting a…

INTRODUCTION Podcasts have become a popular form of marketing tool. Having a podcast can be ideal for brand building and has the potential to establish credibility for a professional’s business as a credible source of information. SESSION The purpose of…

INTRODUCTION Sales are the ultimate goal for any merchant. Without sales, you are not in business long. How to use the power of the written and recorded word to drive traffic, increase engagement and generate monthly revenue via the power…

INTRODUCTION Katrina Julia will demonstrate bringing the billions in our brains out through facing fears, pursuing passion and purpose, and value creation to strategy, momentum, and execution via a road map. We are all given a unique set of things…

INTRODUCTION The ability to speak clearly, concisely, and confidently is an additional marketing advantage one can have over their potential competitor. As the FMI production has grown, so has the ability to explore new skills sets. Veteran Host and Athlete,…

INTRODUCTION There is only one shot to make a first impression. The adage is never more true when it comes to magazine submissions. Many model and contributor submissions are rejected simply in part that the talent failed to market themselves…

INTRODUCTION You have made the pitch and now it is time to see if your efforts have paid off. How does one take presentation, fans, likes, retweets, reposts, etc and convert them into consumers. The focus of this presentation is…

INTRODUCTION Kevin Engholdt talks about his journey as an agency fitness and commercial model, putting in the grind, to having an epiphany about where the true value of his brand lies, in creating a product that he is passionate about…

INTRODUCTION Many new professionals and college students lack the skills necessary to network with peers and professionals. Even those who know HOW to network can maximize their first impressions. SESSIONS In this training, participants will learn the 3 ‘first’ impressions…

INTRODUCTION Do you want to be viewed as a subject matter expert in your field, attracting warm leads who will furiously purchase your offer after voluntarily listening to you lecture on topics that excite you? 100 years ago there was…

INTRODUCTION Each customer has a different lifetime value to your business. As a business owner, it is your goal to serve your customer to the fullest extent with a range of products that matches their level of need. Studies have…

INTRODUCTION YouTube is one of the most utilized social media outlets in the world. Mike Rashid will demonstrate how various fitness sensations have created significant business conversions and sales through the utilization of YouTube. Furthermore, significant components of their successes…

INTRODUCTION What differentiates a good writer from the rest of the crowd? What keeps readers coming back for more? This presentation will cover all you need to know about how to succeed as an online writer. SESSION In this lecture,…

INTRODUCTION Website building is necessary but can be an intimidating task for any business. If one does not have the skills or time to create one, where does one go? Former corporate IT professional turned fitness entrepreneur and FMI Guild…

INTRODUCTION Sales are the ultimate goal for any merchant. Without sales, you are not in business long. How to use the power of the written and recorded word to drive traffic, increase engagement and generate monthly revenue via the power…

INTRODUCTION Entrepreneur, Professor of Marketing, Athlete & Model Amanda Russell, shares her secrets to social engineering. SESSION In this 1-hour session, Amanda Russell you will learn the keys to building your network, establishing your goals, how to be authentic, and…

INTRODUCTION Membership and client retention to a fitness facility or trainer is the life of a business. What are the best ways to retain both? SESSION In this one hour presentation, 10-year sports facility owner Michael Waters, will be demonstrating…