If you’re a business owner, chances are you’ve already created a brand for yourself and you are always looking for ways to increase it’s outreach, build a strong customer base and increase sales. Brand awareness is directly tied to ALL these things and much more! If you want someone to buy from you, you better make sure they know you first!

The correct way to build your brand up is to do it organically using digital marketing tools. It takes time to build up a brand which becomes an everyday name among your followers, but here are some ideas to get you started:

1) Optimize your website and make it look good.

A professional, user-friendly, and well designed website is an excellent place to make a good first impression. A good website will help your brand stand out and help generating traffic. Make sure your website is mobile optimized, SEO ready and has an easy to understand check out page. Check out some great landing pages on popular sites and design your own to be impactful and attractive.

2) Build a strong social media presence.

Social media is the best tool for your brand because it allows you to easily communicate directly with your followers. Before you launch your brand on social media, do your research properly and choose the ideal platform for you brand. Instagram and Facebook are the biggest ones today, but Twitter and LinkedIn, if leveraged properly, can also lead to useful leads. Develop a strategy and share relevant content centered around your brand. You’ll build up a brand name soon enough.

3) Give for free.

Everyone can afford free stuff and this strategy has become so popular it even has it’s own term now: Giveaway Marketing!  Small giveaways won’t cost you much, but will go a long way in building you a loyal and happy customer base. In general, people are more comfortable purchasing something they have been able to experience first, so keep those free samples and demos ready!

Learn all you need to know about creating, implementing and monetizing your brand online in this ISSA accredited course in the FMIGuild Educational Library. Join us and speed yourself up on the road to becoming a successful online fitness entrepreneur!