FMIGuild Blog

Market Research: A Brief Introduction and Why You Need It

Market Research: A Brief Introduction and Why You Need It

So you’ve recently started off your very own fitness business, and using the concepts you learned about marketing and branding, are just on the threshold of reaching your targets. However, there is still one missing ingredient to your success recipe: Market Research What is Market Research? Business market research is defined as the process of collecting data to determine whether a particular prod ...[Read More]

Crucial Changes Every Website Needs for Google Optimization in 2017

Crucial Changes for Google Optimization

Crucial Changes for Google Optimization Back in 1996, at Stanford University, a simple idea was taking birth in the heads of two brilliant PhD students,   Larry Page and Sergey Brin, which would go on to stagger the world and bring about a digital and social revolution by it’s uncontrollable growth and increasing utility. Today, exactly 21 years later, the Google Search Engine processes over 40,00 ...[Read More]

What Is Influencer Marketing And Why You Need It In 2017

What Is Influencer Marketing And Why You Need It In 2017

  If you’re a fitness entrepreneur and have been trying to step up your online marketing game, you must have come across the term ‘Influencer Marketing’. You must have heard about it’s mysterious and elusive properties, but you may not have decided whether this tactic is actually worth your time, energy and money. Here’s a simple explanation of this futuristic marketing concept, and why it wi ...[Read More]

Instagram Tips To Increase Brand Awareness

Instagram Tips To Increase Brand Awareness

7 Ways To Increase Brand Awareness On Instagram Instagram, the photo sharing social website, has been growing rapidly since its creation, back in 2010. Today, it boasts of an insane 300 MILLION users, with a record of 2.5 million 'like' button clicks per day! It has long surpassed its elder cousin, Twitter, and today it is one of the most widely used media for communication. This makes it a powerf ...[Read More]