Social networks are a dangerous place to make a mistake- a simple mistake is remembered and reminded for all time to come! In such a high pressure environment, it's best to be prepared, and below are three quick tips you can use right NOW to always have an awesome social media presence and rake in the followers!

1) Picky Picky

Quality beats quantity any day when it comes to social media. Quality content is relevant, helpful and entertaining. Keep testing, checking and asking consumers what they think about your content. You should take MORE time to generate LESS content.

A good business strategy is to focus less on sales and competition, and more on your consumers and the conversations you’re having. Then, you will become a force for innovation and change. Your consumers will trust your brand because it’s transparent and authentic.

At the end of the road, you create a more personable brand with profound impact in the world. What’s better than that?

2) Target Acquired

All your followers are not alike. People follow your brand for different reasons. You should find those reasons by interacting with them and tailor make content for specific groups of followers.

When done properly, audience targeting can be the best friend a digital marketer ever had. Targeted marketing can help drive motivated consumers to your company’s website, capture the first prize in the SEO race and help you achieve maximized returns!

No use trying to sell ice to an Eskimo, right? Just start to think as a customer, and you'll easily figure out your clients' needs. From then, it's just a matter of creating awesome content, and sharing it with the right people!

3) ###############

One of the best ways to increase your reach organically on social media is to capitalize on hashtags. Hashtag research is a BIG tool you have on your side, and if you want to get your content out into the wild, you NEED to use these to the max!

While there are a ton of hashtag research tools on the web, Hashtagify and Keyhole are the best in terms of user-friendly and reliability. Before any post, figure out the most popular and currently trending hashtags, and incorporate them into your posts. It's GUARANTEED you'll see more likes, engagement and increased reach.

Social media is THE most important area for online/digital businesses, and you should invest maximum time and resources into having a professional, reliable and relatable online presence! This directly converts into increased sales, so use these tips NOW and grow your followers and online presence!

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To learn more about Social Media Management, Content Creation and succeeding in online business, head over to www.fmiguild.com